The Brewed Alien

The best projects are always those that provide complete freedom – to explore, to invent, to innovate and to design in whatever way we want.

One such amazing project was a brand identity design for a coffee brand. Our client, a young 21-year-old lady from Peru, approached us to get her up-and-coming coffee business branded in the most creative, unique and contemporary way.

And what happens when you give a bunch of crazy designers an open brief? They first jump with joy 3 times, and then come up with the most kickass designs that you’ve ever seen.

Right from the get-go, it was set that this brand would require a mascot, and not just any mascot, but one was that fun and awkward that the same time. And what better than coffee could that mascot have to get over its awkwardness and connect with people.

Lo-and-behold, you have The Brewed Alien in front of you – a dorky alien that has caffeine running through its veins. Oh, that’s not the frame of the logo to box it, no, that’s the window that it has to hold on to for support because it’s high on caffeine. Look at its eyes, they’re clearly not straight, because it LOVES coffee. And he wants you to try it too.

Once we had totally adopted this cute little alien of ours as the brand mascot, we also had to design a whole family for it – aliens get lonely too. So, for all the different flavours of coffee that The Brewed Alien would offer, the brand would have an individual alien that would totally get you to try its own flavour.

The design language is so inviting. Half the job done by these cute monsters, and the other half by the exciting colours, alien elements and cutesy notes here and there.

We’re so thankful to our client for allowing us this freedom to be creative. We can’t wait for The Brewed Alien to hit the shelves. Give us a cute aww when you happen to see it.